Without a marketing plan you are basically throwing everything you have at a wall and hoping something sticks. So far we’ve in this series on content marketing, we’ve discussed… What kind of content you will create The audience for your content… who? Your content marketing distribution channels… where? Now, we need to tie all this [...]

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For part three in this series, we will look at your content channels… You know what content you’re going to create You’ve established your buyer personas Now you need to determine where to post it If your content sits on a website and no one reads it, does it do you any good? Of course [...]

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If your key ring is like mine, it is full of Customer Loyalty Program FOB tags.  Mine has several grocery store “club” tags, a drug store value tag and even one from my gym. For a while, the gym FOB held my attention — scan it enough times at the front door and get a [...]

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For part two in this series, I will focus on audience. Who are you talking to? Knowing your audience is critical to achieving success with content marketing. As I discussed in part one, there are different types of content marketing methods that produce varying results. Each of these content types, from educational to transactional, are [...]

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Content Marketing uses content to attract new business, educate existing and new clients, and build value for you as a trusted expert in your industry. Robert Rose from Content Marketing Institute puts it this way… “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are [...]

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