The constant evolution The World Wide Web is constantly evolving as new technologies and trends arrive on the scene, which means that some rules that applied the previous year are no longer applicable in the current year, and vice versa. When we don’t acknowledge this, we resist change and, in the end, cause considerable damage [...]

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Do you remember going to school dances when you were in the eighth grade? How uncertain and weird and full of longing everything seemed? Maria Ogneva, Head of Community at Yammer, and someone all the boys probably wanted to take to school dances, once described social media as… “The largest cocktail party in the world, [...]

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One of the disadvantages of SMS or text message marketing is the 160 character limit.  It can be hard to get the details across let alone the story or feeling behind a message within this limitation.  Video is a great way to provide more information, an interview, or an entertaining clip within a text message. [...]

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I was reading through the copious amounts of resolution and tips lists for the new year. So, I thought I would post some tips from Wood Street. These are things we tell our clients all the time so it only made sense to assemble a list. Here are 12 to-dos that will help you succeed [...]

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It’s the beginning of a new year and people are evaluating their lives and determining what to change in order to improve. This also makes it a great time to evaluate your online life, including social media. Allow me to introduce the 5 W’s of a social media audit… Why Do a Social Media Audit? [...]

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