I was reading through the copious amounts of resolution and tips lists for the new year. So, I thought I would post some tips from Wood Street. These are things we tell our clients all the time so it only made sense to assemble a list. Here are 12 to-dos that will help you succeed [...]

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As expected, I’m seeing lots of “2011 in review” and “predictions for 2012″ posts in my reader and inbox. One topic that’s showing up again and again is Panda. If you’ve not heard of Google Panda, here is a quick overview straight from the horse’s mouth… “Our goal is simple: to give people the most [...]

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Content Marketing is the latest in a long line of online marketing buzzwords. So, what does it mean? Junta42 has one of the best definitions… “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of [...]

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Here at Wood Street we read a lot. I read mostly marketing and communications books. I try to identify different strategies that I can share with our web design and development clients when it comes to their content. We are asked repeatedly about the best ways to develop and use content. I was already following [...]

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What is content marketing? “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia According to Google’s Eric Schmidt “, every 2 days we create as much information as we did up to 2003”. In other [...]

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