A new study out by ForeSee Results shows that less than 1% of site visitors come from a Social Media URL. It also states that 18% of visitors report being influenced by Social Media to visit a web site. So, what does this mean? First, it means that simply having a Facebook page doesn’t lead [...]
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3 Reasons Your Web Site is Still Important
Written on Apr. 14, 2011 by Jon-Mikel Bailey, Wood Street, Inc.Business Blogging, Spreading Value and Influence
Written on Mar. 15, 2011 by Jon-Mikel Bailey, Wood Street, Inc.Blogging is nothing new; it’s been around for years. Some folks make a living at it. Should you? Maybe, maybe not. Could blogging help you grow your business? Yes! Chances are good that you or someone in your organization is an expert – someone who has a great deal of knowledge on a specific topic [...]
5 Tips for Creating More Effective Web Content
Written on Jan. 16, 2011 by Jon-Mikel Bailey, Wood Street, Inc.Content Marketing is a popular topic these days in the blogosphere. Content is still a hugely effective tool when it comes to Inbound Marketing. However, large companies are finally starting to wise up to this and spending big portions of their marketing resources on Content Marketing. So what does this mean for organizations with marketing [...]
Your Website & Email Marketing: Two Peas in a Pod
Written on Dec. 15, 2010 by Amy Garland, Wood Street, Inc.Peanut butter and jelly, Kermit and Miss Piggy, bread and butter. If I wanted to add your email marketing program and website to the list above, would it fit? When it comes to making these two things go together like milk and cookies, Mick and Keith, etc (I think you get the idea), then it’s [...]
3 Ways to Make Your Landing Page Deliver
Written on Oct. 1, 2010 by Jon-Mikel Bailey, Wood Street, Inc.Email marketing campaigns can have many goals; one being conversion. You want your readers to click a link, go to a specific page and perform a specific action. These actions should take place on a Landing Page – a page you send readers to that is specific to the email content, not just another page [...]
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