One of the disadvantages of SMS or text message marketing is the 160 character limit. It can be hard to get the details across let alone the story or feeling behind a message within this limitation. Video is a great way to provide more information, an interview, or an entertaining clip within a text message. [...]
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6 Ways to Use Mobile Video with SMS Marketing
Written on Jan. 17, 2012 by Justin Mastrangelo, Wood Street, Inc.3 Mobile Experience Musts
Written on Dec. 6, 2011 by Jon-Mikel Bailey, Wood Street, Inc.At Wood Street, we talk a lot about design, user experience, conversion, SEO, and the like. We sometimes assume that everyone is as passionate about this stuff as we are. And for the most part, our clients really are. But, I was reminded of something at the SocialFresh conference, during the mobile marketing sessions. Though [...]
3 Reasons To Start Your Mobile Marketing With Text Messaging
Written on Dec. 5, 2011 by Justin Mastrangelo, Wood Street, Inc.What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What’s about good old fashioned text messaging? You know, that technology I’m guessing you probably [...]
6 Trade Show Marketing Tips from Siobhan Connellan
Written on Oct. 18, 2011 by Wood Street, Wood Street, Inc.Exhibiting at a trade show is intense. In the span of a few days (or hours!) you have to create a temporary storefront, artfully display your wares, and engage those who stop by in a meaningful way. You can’t do it alone. You can’t afford to send your entire staff to the show. But you [...]
3 Tips on Mobile, QR Codes and Trade Show Marketing
Written on Sep. 9, 2011 by Jon-Mikel Bailey, Wood Street, Inc.Trade Shows are usually pretty straightforward affairs – a decent booth, some nice people to work that booth, maybe a guy doing magic or tap dancing, some games, etc. We’ve seen it all. Some booths even have those fancy scanners that capture information for a follow up. But, in these times of the user generated [...]
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