Wood Street Journal

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What About Mobile – Webinar Video – Part One


What about Mobile – Part One – Checking Your Mobile User Stats Mobile traffic varies by industry. Check web stats to see where mobile users are going. – #WhatAboutMobile In this segment we discuss how to recognize the need for mobile marketing by analizing your website statistics: How to check your site’s mobile stats Some [...]

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What about Mobile Marketing?!? Seminar Slides


Wood Street recently co-hosted a webinar on Mobile Marketing. This webinar was presented by Justin Mastrangelo of JA Interactive and Jon-Mikel Bailey from Wood Street. Learn What Mobile Is… and Isn’t. Not sure if your organization can benefit from mobile marketing?  Hesitant to invest in new technologies without understanding their impact?  In this webinar we’ll cover the [...]

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6 Ways to Use Mobile Video with SMS Marketing


One of the disadvantages of SMS or text message marketing is the 160 character limit.  It can be hard to get the details across let alone the story or feeling behind a message within this limitation.  Video is a great way to provide more information, an interview, or an entertaining clip within a text message. [...]

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3 Mobile Experience Musts


At Wood Street, we talk a lot about design, user experience, conversion, SEO, and the like. We sometimes assume that everyone is as passionate about this stuff as we are. And for the most part, our clients really are. But, I was reminded of something at the SocialFresh conference, during the mobile marketing sessions. Though [...]

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3 Reasons To Start Your Mobile Marketing With Text Messaging


What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What’s about good old fashioned text messaging? You know, that technology I’m guessing you probably [...]

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