Written on Dec. 15, 2010 by Amy Garland, Wood Street, Inc.
Peanut butter and jelly, Kermit and Miss Piggy, bread and butter. If I wanted to add your email marketing program and website to the list above, would it fit? When it comes to making these two things go together like milk and cookies, Mick and Keith, etc (I think you get the idea), then it’s [...]
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Written on Nov. 8, 2010 by Jon-Mikel Bailey, Wood Street, Inc.
5 Tips for Mobile Email The mobile experience is here and it’s growing leaps and bounds every day. Lots of people check their email on their mobile devices – Blackberries, iPhones, Droids, etc. And some are probably checking their email there more than on their desktop. Which brings up one scary thought… what does your [...]
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Written on Oct. 28, 2010 by Derek Jubach, Wood Street, Inc.
With the end of any further development of XHTML, HTML5 is the future of our industry when it comes to the front end coding of web sites. While support for most features is spotty at best in most current browsers, it will be the standard moving forward. Even Microsoft, which has been criticized in the [...]
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Written on Oct. 6, 2010 by Jon-Mikel Bailey, Wood Street, Inc.
Web Content – Just the Facts We work with a lot of clients on projects for the web – web sites, email newsletter campaigns, blogs, social media, etc. – and content is always a main concern. Content is still very important – some say it continues to reign as king. Unfortunately, not all organizations have [...]
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Written on Oct. 1, 2010 by Jon-Mikel Bailey, Wood Street, Inc.
Email marketing campaigns can have many goals; one being conversion. You want your readers to click a link, go to a specific page and perform a specific action. These actions should take place on a Landing Page – a page you send readers to that is specific to the email content, not just another page [...]
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