Wood Street Journal

Wood Street is a Marketing Firm at its Core. We don't just sell products ~ we develop plans that are custom fitted for you!

Stop Trying to Game the System


As expected, I’m seeing lots of “2011 in review” and “predictions for 2012″ posts in my reader and inbox. One topic that’s showing up again and again is Panda. If you’ve not heard of Google Panda, here is a quick overview straight from the horse’s mouth… “Our goal is simple: to give people the most [...]

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The Dilemma of “Reviewing” Reviews


You may have read my previous article about reviews - Creating a Review Cycle for Your Business. As the Internet grows bigger the chances that someone somewhere is reviewing your business online is greater. The small business owners I advise are proud of their business and want to do the best for their customers. Small business have consistently scored themselves  high in customer service [...]

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3 Mobile Experience Musts


At Wood Street, we talk a lot about design, user experience, conversion, SEO, and the like. We sometimes assume that everyone is as passionate about this stuff as we are. And for the most part, our clients really are. But, I was reminded of something at the SocialFresh conference, during the mobile marketing sessions. Though [...]

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3 Reasons To Start Your Mobile Marketing With Text Messaging


What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What’s about good old fashioned text messaging? You know, that technology I’m guessing you probably [...]

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3 Web Accessibility Issues You Missed


Web Accessibility is a moving target, or more precisely, a game of Whack-A-Mole. Just when you think you’ve covered the issues, another pops up and requires your attention. In some cases, it can turn out to be an issue you didn’t even know existed. Hopefully, you’re prepared to  respond quickly with your mallet of accessible [...]

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