Content Marketing is the latest in a long line of online marketing buzzwords. So, what does it mean? Junta42 has one of the best definitions… “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of [...]

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Exhibiting at a trade show is intense. In the span of a few days (or hours!) you have to create a temporary storefront, artfully display your wares, and engage those who stop by in a meaningful way. You can’t do it alone. You can’t afford to send your entire staff to the show. But you [...]

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Harness the Power of Your Happy Customers The best form of marketing for any business is when an actual human being validates the experience of the product or service. There will always be times when customers may not have the access to another human being to talk directly and get a recommendation. In the past [...]

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LinkedIn is probably best described as your résumé on steroids. It’s where you need to be as a professional to establish social relevance in the business world. It isn’t the only social media tool that’s useful for business, but it’s certainly one of the most widely accepted. So, how do you make the most of [...]

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I was reading a post by Nick Stamoulis on Business2Community about making your website a brandable entity. In the process of leaving a comment I was reminded of an old website analogy… Your website is like a restaurant. Google is the busy corner location on which every restaurant wants to open. Your goal is to get your restaurant on that busy [...]

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