Wood Street Journal

Wood Street is a Marketing Firm at its Core. We don't just sell products ~ we develop plans that are custom fitted for you!

SEOMoz Whiteboard Friday – SEO Checklist


I thought I would share this checklist video with you because it is just so spot on. In this video, Rand Fishkin, CEO and Co-founder of SEOMoz, reviews a checklist of SEO musts for new websites. He discusses the importance of… Accesibility Keyword Targeting Content Quality and Value Design, Quality, UX and Usability Social Account [...]

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3 Tips on Mobile, QR Codes and Trade Show Marketing


Trade Shows are usually pretty straightforward affairs – a decent booth, some nice people to work that booth, maybe a guy doing magic or tap dancing, some games, etc. We’ve seen it all. Some booths even have those fancy scanners that capture information for a follow up. But, in these times of the user generated [...]

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Content Rules – The Wood Street Review


Here at Wood Street we read a lot. I read mostly marketing and communications books. I try to identify different strategies that I can share with our web design and development clients when it comes to their content. We are asked repeatedly about the best ways to develop and use content. I was already following [...]

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Is Flash a Four Letter Word?


Yes and no. Adobe Flash is a “multimedia platform used to add animation, video, and interactivity to web pages.” – Wikipedia. It’s been very useful to developers for many years. At Wood Street, we’ve used it to develop all sorts of things… animations, video, eCommerce apps, presentations, Interactive CD Roms, etc. Flash was an effective tool and [...]

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Why User Experience is Too Important to Ignore


It is impossible to have an intelligent conversation about your website without discussing user experience. Today, users are in charge of their own online experience (or at least has the perception that they are). So, any strategy for your website should include some planning for the user’s experience. So, what is User Experience exactly? Wikipedia [...]

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Wood Street helped us automate the order entry process for our line of niche air conditioning products which include some complex options and dependencies...

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