So you’ve decided to redesign your website (or launch a blog, or create an app). You’re probably pretty excited about how it’s going to look. Have you thought about what you’re going to say? People visit websites because they want information. If the information—or, as we like to call it, the content—is an afterthought in [...]

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Website design is subjective. It’s a matter of taste and can go in lots of different directions. Add in a group of highly opinionated stakeholders and you are likely to end up with a website that resembles a Jackson Pollack painting. Some stakeholders are drawn to warm colors like reds and oranges. Others may prefer [...]

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If you’ve ever thought about adding video elements to your website, now is the time to move on it. Why, because those businesses that do implement video on their website will capture the lion’s share of the marketplace for their particular specialty. Video is a huge influencer and it shapes opinions because of its one [...]

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Social Media Marketing is the answer to all of your marketing woes. Just add a little fan page here and a tweet there and watch the money roll in! Right? Not likely. We’ve been building websites and developing online marketing strategies for 10+ years. During this time, there’s been one thing we can always count on… the [...]

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The ability to publish, comment and/or share text and media with people is just a feature set. I don’t want to minimize the nuances of building relationships, communities and online customers through social. That being said (and the chicken wire rolled out) in the end, new social network or old blog, customer review or private [...]

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