What is content marketing? “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia According to Google’s Eric Schmidt “, every 2 days we create as much information as we did up to 2003”. In other [...]
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Written on Jul. 22, 2011 by Jon-Mikel Bailey, Wood Street, Inc.Facebook’s Growth is Slowing, What’s Next?!?
Written on Jun. 29, 2011 by Jon-Mikel Bailey, Wood Street, Inc.It’s all over the news; the end of Facebook is near! Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly cannot sustain perpetual growth. According to an article in [...]
Text Messaging & Mobile Sites, a Powerful Combo
Written on Jun. 7, 2011 by Justin Mastrangelo, Wood Street, Inc.How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode [...]
Mobile Email Marketing 101 Webinar
Written on May. 28, 2011 by Jon-Mikel Bailey, Wood Street, Inc.Recently we were asked to co-host a webinar with Blue Sky Factory on Mobile Email Marketing. Mobile is booming and the number of people using mobile to check their email is growing every day. In this webinar Amy Garland from Blue Sky Factory and our own Jon-Mikel Bailey talk about the following: Mobile Statistics and [...]
WordPress: It’s Great, But No Easy Button
Written on May. 19, 2011 by Jon-Mikel Bailey, Wood Street, Inc.We love WordPress. Our blog is built on the WordPress platform. We build custom CMS and other applications for lots of our clients using WordPress. It’s open source which means the source is free, there are tons of useful plug-ins and lots of support and documentation. Does this mean that WordPress is going to solve [...]
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