It is impossible to have an intelligent conversation about your website without discussing user experience. Today, users are in charge of their own online experience (or at least has the perception that they are). So, any strategy for your website should include some planning for the user’s experience. So, what is User Experience exactly? Wikipedia [...]
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Why User Experience is Too Important to Ignore
Written on Aug. 4, 2011 by Jon-Mikel Bailey, Wood Street, Inc.Content Marketing, Are You Getting Through?
Written on Jul. 22, 2011 by Jon-Mikel Bailey, Wood Street, Inc.What is content marketing? “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia According to Google’s Eric Schmidt “, every 2 days we create as much information as we did up to 2003”. In other [...]
Facebook’s Growth is Slowing, What’s Next?!?
Written on Jun. 29, 2011 by Jon-Mikel Bailey, Wood Street, Inc.It’s all over the news; the end of Facebook is near! Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly cannot sustain perpetual growth. According to an article in [...]
Text Messaging & Mobile Sites, a Powerful Combo
Written on Jun. 7, 2011 by Justin Mastrangelo, Wood Street, Inc.How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode [...]
Mobile Email Marketing 101 Webinar
Written on May. 28, 2011 by Jon-Mikel Bailey, Wood Street, Inc.Recently we were asked to co-host a webinar with Blue Sky Factory on Mobile Email Marketing. Mobile is booming and the number of people using mobile to check their email is growing every day. In this webinar Amy Garland from Blue Sky Factory and our own Jon-Mikel Bailey talk about the following: Mobile Statistics and [...]
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