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Wood Street Journal

Wood Street is a Marketing Firm at its Core. We don't just sell products ~ we develop plans that are custom fitted for you!

Google’s Got a Tail

Written on Feb. 15, 2009 by Derek Jubach, Wood Street, Inc.

“The Long Tail of search defines the non-competitive, usually 3-5 word, keyphrases that site visitors use to find web sites.”

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Understanding Web Analytics

Written on Jan. 15, 2009 by Adam Willard, Wood Street, Inc.

The beauty of analytics is that you can access real data, in real time and track the effectiveness of this area of your marketing and communication efforts more accurately than ever before.

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What is Web 2.0 and What Does it Mean for You?

Written on Dec. 15, 2008 by Jon-Mikel Bailey, Wood Street, Inc.

Web 2.0 is basically a series of concepts and ideas that redefine the web as a platform where the individual users control their own data. It is the use of new technology to enhance the user’s online experience.

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