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Wood Street Journal

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Content Rules – The Wood Street Review

Written on Aug. 15, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

Here at Wood Street we read a lot. I read mostly marketing and communications books. I try to identify different strategies that I can share with our web design and development clients when it comes to their content. We are asked repeatedly about the best ways to develop and use content. I was already following [...]

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Content Marketing, Are You Getting Through?

Written on Jul. 22, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

What is content marketing? “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia According to Google’s Eric Schmidt “, every 2 days we create as much information as we did up to 2003”. In other [...]

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3 Reasons Your Web Site is Still Important

Written on Apr. 14, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

A new study out by ForeSee Results shows that less than 1% of site visitors come from a Social Media URL. It also states that 18% of visitors report being influenced by Social Media to visit a web site. So, what does this mean? First, it means that simply having a Facebook page doesn’t lead [...]

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Business Blogging, Spreading Value and Influence

Written on Mar. 15, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

Blogging is nothing new; it’s been around for years. Some folks make a living at it. Should you? Maybe, maybe not. Could blogging help you grow your business? Yes! Chances are good that you or someone in your organization is an expert – someone who has a great deal of knowledge on a specific topic [...]

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5 Tips for Creating More Effective Web Content

Written on Jan. 16, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

Content Marketing is a popular topic these days in the blogosphere. Content is still a hugely effective tool when it comes to Inbound Marketing. However, large companies are finally starting to wise up to this and spending big portions of their marketing resources on Content Marketing. So what does this mean for organizations with marketing [...]

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