Companies that fine tune and aggressively target their marketing efforts during economic hardships, are usually the ones who weather the storm.
Wood Street Journal
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Marketing is Your Life Preserver, Not Dead Weight!
Written on Jul. 15, 2009 by Jon-Mikel Bailey, Wood Street, Inc.Search Engine Optimization or SEO
Written on May. 15, 2009 by Jon-Mikel Bailey, Wood Street, Inc.Can I get a straight answer from anyone about how this works? Not Usually. You can ask 10 different people and get 10 different answers regarding SEO placement and optimization. Google and other search engines and directories use proprietary Algorithms to rank web sites, so unless you work as a developer for Google, you really [...]
Organize Your Web Site’s Message from the Bottom Up
Written on Apr. 15, 2009 by Jon-Mikel Bailey, Wood Street, Inc.A web site is like a virtual sales force. It can deliver a message, sell a product, or encourage an action through interactivity and targeted messaging. Ultimately the purpose of a web site is to encourage the visitor to do something.
Inbound Marketing – The Answer to your Marketing Slowdown?
Written on Mar. 15, 2009 by Jon-Mikel Bailey, Wood Street, Inc.Unfortunately, more often than not, one of the first things to go is the marketing budget. This can be a huge mistake.
Google’s Got a Tail
Written on Feb. 15, 2009 by Derek Jubach, Wood Street, Inc.“The Long Tail of search defines the non-competitive, usually 3-5 word, keyphrases that site visitors use to find web sites.”
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