Without a marketing plan you are basically throwing everything you have at a wall and hoping something sticks. So far we’ve in this series on content marketing, we’ve discussed… What kind of content you will create The audience for your content… who? Your content marketing distribution channels… where? Now, we need to tie all this [...]

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Originally branding meant marking livestock with a red-hot iron. Today, branding is about much more than just a mark. Merriam-Webster defines branding as… “The promoting of a product or service by identifying it with a particular brand.” Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and [...]

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At the beginning of last year, we put out a post called 12 Online Marketing To-Dos for 2012 + 1! The response was great. We’ve gotten lots of feedback on this list as well as some updates on what our clients are doing with it. As it happens, every year in our industry, lots changed. That said, [...]

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Something really interesting is happening to the PR industry because of the Internet. This thing called technology has completely flipped the industry on its head. So much so, in fact, PRSA (the trade organization) had to redefine what is that we do for the first time in years. The new definition is: Public relations is a strategic [...]

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In an effort to win in the content marketing game, we are producing content at an astounding rate. With the explosive growth of visual content channels like YouTube, Pinterest and Instagram, we churn out videos and images all in the hopes that it will drive traffic back to our site. And often it does. But, [...]

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