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Wood Street Journal

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Why User Experience is Too Important to Ignore

Written on Aug. 4, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

It is impossible to have an intelligent conversation about your website without discussing user experience. Today, users are in charge of their own online experience (or at least has the perception that they are). So, any strategy for your website should include some planning for the user’s experience. So, what is User Experience exactly? Wikipedia [...]

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Content Marketing, Are You Getting Through?

Written on Jul. 22, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

What is content marketing? “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia According to Google’s Eric Schmidt “, every 2 days we create as much information as we did up to 2003”. In other [...]

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Facebook’s Growth is Slowing, What’s Next?!?

Written on Jun. 29, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

It’s all over the news; the end of Facebook is near! Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly cannot sustain perpetual growth. According to an article in [...]

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3 Reasons Your Web Site is Still Important

Written on Apr. 14, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

A new study out by ForeSee Results shows that less than 1% of site visitors come from a Social Media URL. It also states that 18% of visitors report being influenced by Social Media to visit a web site. So, what does this mean? First, it means that simply having a Facebook page doesn’t lead [...]

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SEO – Yes, We are STILL Talking About This

Written on Jan. 12, 2011 by Jon-Mikel Bailey, Wood Street, Inc.

I have been watching the debate back and forth…SEO is dead, SEO is very much alive, Social Media is the New SEO, SEO and Social Media Work Together, and so on. Of course, no one has the definitive last word on this subject because it is ever changing. However, I can make two statements with [...]

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