Email marketing campaigns can have many goals; one being conversion. You want your readers to click a link, go to a specific page and perform a specific action. These actions should take place on a Landing Page – a page you send readers to that is specific to the email content, not just another page [...]

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What is Hierarchy? Hierarchy is simply defined as any system of persons or things ranked one above another. It is a system that helps us define order and organization. Once the hierarchy of any system is defined, it not only explains how that system functions but also aids in predicting how any change in the [...]

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Companies that fine tune and aggressively target their marketing efforts during economic hardships, are usually the ones who weather the storm.

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Google Analytics Google Analytics is a web site statistical analysis tool developed by Google and used by most web developers and SEO specialists to track the success of a web site.  Or, according to Wikipedia… Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a [...]

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A web site is like a virtual sales force. It can deliver a message, sell a product, or encourage an action through interactivity and targeted messaging. Ultimately the purpose of a web site is to encourage the visitor to do something.

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