Good information, I particularly like the “better approach” strategy to the article. Thanks!

Unfortunately, SEO concerns often get left behind on redesigns, especially when companies go in-house and don’t have a proper understanding or choose a less enlightened design outfit than Wood St. 

One thing for everyone to keep in mind is that most sites will take a temporary hit in the search results after a major re-do. If you haven’t paid mind to SEO, that period could be months instead of weeks. Also, knowing the search engines are going to take some time to figure out what your site should be about now, you might as well use this as an opportunity to go whole hog with guns ablazin’ (yes, I realize the mixed metaphor) and look to improve, not just maintain organic results.