When we started Wood Street way back in 2002 (before iPhones and running water), people would always ask “you’re an IT company, right?” Our answer was usually “sort of.” Back then, anything to do with the Internet was considered to be an IT issue. Our approach was really more in line with marketing and communications than... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Clients keep asking me if there is a benefit of having WordPress as their content management system or CMS. Ultimately it depends on the goals of the site and what functionality is needed to support those goals. That said, for most businesses and organizations we encounter, WordPress is the best CMS. WordPress functionality can be... Read More
I’ve been following Lisa Barone for a few years now. She is one of my favorite bloggers and marketers. She has the unique ability of getting to the heart of a marketing issue without lecturing or being overly collegiate. The reason for this, I think, is because she practices what she preaches. Maybe her bio... Read More
My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another. Mobile is no longer a novelty, it’s the new normal. Now, consider your target audience. Are they using tablets and smartphones to find... Read More
SEO (search engine optimization) is one of those disciplines with lots of “experts” who all have lots of opinions on what works and what doesn’t. It’s taken some time for me to determine who is consistently right and who is just another snake oil salesman. When you want the truth from a trusted source on... Read More