When meeting with clients, one word will make them shudder… content! No one wants to deal with content. Yet, it’s one of the most important elements of any successful digital marketing strategy. The biggest enemy of content is time. No one has the time to create great content. Or so they think. But, I would... Read More
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What is Remarketing? I like this definition from SmarterRemarketer.com: Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. Remarketing addresses an age old issue on the web… distractions. People visiting your website may be lured away by a better price, a phone call,... Read More
What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that has been removed. They can be boring, like this one… Quite frustrating really. You’re hoping to get some information you need and you end up... Read More
First, what is image aspect ratio? Here’s a good definition from Wikipedia… “The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers separated by a colon, as in 16:9.” – Wikipedia Aspect Ratio through the Eyes of Your HD TV Video deals a lot with aspect... Read More
Yes! But, allow me to explain. First, for those not familiar with the term content management system, here is a definition… A content management system, or CMS, is software that allows you to create, edit, and publish content to a website or blog without advanced coding knowledge. In other words, a CMS makes it possible... Read More