I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
SEO, search engine optimization, has been around for some time. SEO is the practice of optimizing your website’s code and content for maximum search engine visibility and rankings. Our clients ask us about SEO all the time. They know that ranking well in search engines is important. This certainly hasn’t changed. And with Google’s upcoming algorithm... Read More
Kerry O’Shea Gorgone is one of those people that keeps showing up in all my feeds. You know why? Because she’s awesome! She’s a lawyer, teacher, marketer, podcaster, writer, and all around rock star. And if Ann Handley quotes you in one of her books, I’m an instant fan. So, of course, I was thrilled... Read More
We are pleased to announce that Wood Street was presented with two Addy Awards at the 2015 American Advertising Federation – Greater Frederick’s Addy Awards Ceremony. The AAF – Greater Frederick is the regional professional organization for advertising, marketing and related firms within central and Western Maryland. Each year they host an awards dinner to celebrate achievements in... Read More
You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience. But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky. Knowing your audience can be a very superficial practice for some. You have a general... Read More