You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience. But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky. Knowing your audience can be a very superficial practice for some. You have a general... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Washington SmartCEO recognized this year’s Executive Management Award winners at an awards ceremony on Monday, March 9 at the Hyatt Regency Crystal City. Forty Greater Washington executives were recognized for their creative management vision, leadership philosophy, innovative strategy and undeniable work ethic. The 2015 Executive Management Award winners collectively generate nearly $6.1 billion in annual... Read More
Mobile optimization has been a ranking factor on Google for some time. But, it’s about to matter a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].” If certain pages or sections of your site are not optimized for your mobile audience, Google will take note... Read More
Back in 2010, I published a blog post about the choices bloggers gave their readers when it came to how they consumed that blogger’s content. The gist of the post was simple: should it be via RSS, or email? My own take was bloggers should offer both (remember, this was at a time when RSS... Read More
“What are the main differences between YouTube and Vimeo, from a business owner’s point of view?” We hear this question often from business folks who are using video and want to make sure they are being smart about it. The rules and concerns are a little different for a company than they might be... Read More