Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with potential customers and partners – but first, it has to engage its audience. The writer with a knack for writing attention-getting headlines faces the daunting task of writing articles that live up to the promise... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
The biggest enemy of content marketing is the blank screen. The most difficult thing about creating content is getting started. That blank screen brings fear. Your mind goes blank. No content is created. This is bad. Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t come right out of your... Read More
There is only one constant in the world of web design and development and that is change. We’ve been doing this for 12+ years and have seen all sorts of design trends – good and bad. While we welcome the chance to redesign our client’s websites, we always stress that a redesign needs to be based on... Read More
With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website. And then once they’ve implemented these decisions, a new group of folks comes in to question everything – usually a board of directors or someone from... Read More
I first met Shonali in the lobby where the first xPotomac conference was being held in DC (which she co-founded with Geoff Livingston and Patrick Ashamalla). It was a very cool location. Anyway, she was gearing up for her talk on social scoring. I recall being struck by her nervousness. But, she had no reason... Read More