Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Back in 2010, I published a blog post about the choices bloggers gave their readers when it came to how they consumed that blogger’s content. The gist of the post was simple: should it be via RSS, or email? My own take was bloggers should offer both (remember, this was at a time when RSS... Read More
“What are the main differences between YouTube and Vimeo, from a business owner’s point of view?” We hear this question often from business folks who are using video and want to make sure they are being smart about it. The rules and concerns are a little different for a company than they might be... Read More
Your story is what makes you stand apart as an organization. I’m not necessarily talking about your corporate culture, although that can play a part. Let’s go beyond the typical marketing clichés and get down to what keeps your clients coming back. At Wood Street, we have a process. We’ve been fine-tuning this process relentlessly... Read More
The one constant with SEO (search engine optimization) is change. Search engines have been around since the 90’s and have since died a thousand deaths. I recently read a post about the many deaths of SEO (literally recounting all the times SEO has died). Great article, but I especially liked the comment I got when... Read More
When we started Wood Street way back in 2002 (before iPhones and running water), people would always ask “you’re an IT company, right?” Our answer was usually “sort of.” Back then, anything to do with the Internet was considered to be an IT issue. Our approach was really more in line with marketing and communications than... Read More