With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website. And then once they’ve implemented these decisions, a new group of folks comes in to question everything – usually a board of directors or someone from... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
I first met Shonali in the lobby where the first xPotomac conference was being held in DC (which she co-founded with Geoff Livingston and Patrick Ashamalla). It was a very cool location. Anyway, she was gearing up for her talk on social scoring. I recall being struck by her nervousness. But, she had no reason... Read More
I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the... Read More
SEO, search engine optimization, has been around for some time. SEO is the practice of optimizing your website’s code and content for maximum search engine visibility and rankings. Our clients ask us about SEO all the time. They know that ranking well in search engines is important. This certainly hasn’t changed. And with Google’s upcoming algorithm... Read More
Kerry O’Shea Gorgone is one of those people that keeps showing up in all my feeds. You know why? Because she’s awesome! She’s a lawyer, teacher, marketer, podcaster, writer, and all around rock star. And if Ann Handley quotes you in one of her books, I’m an instant fan. So, of course, I was thrilled... Read More