When launching any marketing initiative – web design, mobile landing page, print campaign, social media marketing – it is always important to know your customer. This applies to any type of organization or business. For example: An international association – marketing for support, membership and awareness to members and potential members as well as political figures A... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Editorial calendars have always had an important place in social media. But now that companies are morphing into social businesses and more people within the organization are getting involved with social media, editorial calendars have become an absolute necessity. More social media outreach contributors means more deadlines and consequently more opportunities for dropping the ball.... Read More
If you’ve never heard of Brian Solis or read his book The End of Business as Usual, I highly recommend it. I wanted to highlight a passage from this book because I feel it gets right to the heart of where marketing is today… “It’s easy for a brand to assume that customers are alike.... Read More
Each year the American Advertising Federation of Greater Frederick presents “Addy Awards” to area design firms for work in print, interactive media, websites, and more. This year Wood Street was honored with 2 Silver Addy Awards: Silver Addy Award for Website, Consumer HTML, Products Colonial Jewelers – http://www.colonialjewelers.com/ – “This website not only captured our brand essence but it also a great... Read More
Media relations is one of the great, low cost marketing tools available to businesses and NPOs (Non Profit Organizations). Furthermore, it offers a variety of advantages that traditional paid advertising doesn’t. The content of a print or broadcast story about your business – published by a news department – has more credibility than the same content... Read More