What about Mobile – Part Six – Focus on Your Mobile Marketing Strategy, Not Tools Marketing on mobile is not about technology, it’s about strategy. – #WhatAboutMobile Marketing efforts need to be tool agnostic. In this segment we discuss how to focus on a mobile marketing strategy without getting distracted by the shiny objects: Just because a tool... Read More
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What about Mobile – Part Five – Designing Your Mobile Website Less is more on mobile. Give your audience what they need and stop there. A mobile website needs to be easy to use and targeted to the user on the go. In this segment we discuss how to effectively design your mobile site: Creating super... Read More
It’s an age old chicken and egg question… which comes first when developing a website – content or design? You could argue the case for either one. However, I would argue that having a content strategy before you design your website is absolutely crucial to your site’s success. Whether you’re kicking off a redesign of... Read More
What about Mobile – Part Four – The Right Way and Wrong Way to Use QR Codes Slapping a QR code on something is not a mobile marketing strategy. – #WhatAboutMobile In this segment we illustrate bad QR Code uses and discuss effective QR Code strategies: Do not use QR Codes where it is at all... Read More
What about Mobile – Part Three – Using QR Codes and SMS at Trade Shows and Events Use SMS and QR to replace pens and paper at your events. – #WhatAboutMobile Mobile is everywhere at trade shows and events. In this segment we discuss integrating mobile marketing efforts with your event marketing initiatives. Using mobile... Read More