What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What’s about good old fashioned text messaging? You know, that technology I’m guessing you probably... Read More
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Web Accessibility is a moving target, or more precisely, a game of Whack-A-Mole. Just when you think you’ve covered the issues, another pops up and requires your attention. In some cases, it can turn out to be an issue you didn’t even know existed. Hopefully, you’re prepared to respond quickly with your mallet of accessible... Read More
Content Marketing is the latest in a long line of online marketing buzzwords. So, what does it mean? Junta42 has one of the best definitions… “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of... Read More
Exhibiting at a trade show is intense. In the span of a few days (or hours!) you have to create a temporary storefront, artfully display your wares, and engage those who stop by in a meaningful way. You can’t do it alone. You can’t afford to send your entire staff to the show. But you... Read More