It’s no secret having a niche is important in business these days, but it can be hard to identify the niche that will work best for you. Let’s take a look at a few characteristics that go into making the anatomy of a good niche. Authentic. By authentic, I mean you should be both knowledgeable... Read More
- Beth Schillaci
- Village Works
Beth knows new media web marketing and the technology industry from the inside out. Literally. As VillageWorks’ leader, Beth brings both tech industry experience and proven evaluation skills to her clients. Unlike most agency marketing execs, she knows what works in new media and web marketing because she’s done it herself.
Editorial calendars have always had an important place in social media. But now that companies are morphing into social businesses and more people within the organization are getting involved with social media, editorial calendars have become an absolute necessity. More social media outreach contributors means more deadlines and consequently more opportunities for dropping the ball.... Read More
It’s the beginning of a new year and people are evaluating their lives and determining what to change in order to improve. This also makes it a great time to evaluate your online life, including social media. Allow me to introduce the 5 W’s of a social media audit… Why Do a Social Media Audit?... Read More
I’m sure you have seen these boxes around, whether it be on a poster, book, point of purchase display or magazine. What are they and where did they come from? According to Wikipedia, QR codes are two-dimensional barcodes that were created by the Denso-Wave subsidiary of Toyota in 1994. These codes are read using the... Read More