All posts by Beth Schillaci

Beth knows new media web marketing and the technology industry from the inside out. Literally. As VillageWorks’ leader, Beth brings both tech industry experience and proven evaluation skills to her clients. Unlike most agency marketing execs, she knows what works in new media and web marketing because she’s done it herself.

SEO & Social Media Marketing SEO & Social Media Marketing

Getting Started with an Editorial Calendar

Editorial calendars have always had an important place in social media. But now that companies are morphing into social businesses and more people within the organization are getting involved with social media, editorial calendars have become an absolute necessity. More social media outreach contributors means more deadlines and consequently more opportunities for dropping the ball.... Read More

Mobile Solutions Mobile Solutions

QR Codes Are Becoming Mainstream

I’m sure you have seen these boxes around, whether it be on a poster, book, point of purchase display or magazine. What are they and where did they come from? According to Wikipedia, QR codes are two-dimensional barcodes that were created by the Denso-Wave subsidiary of Toyota in 1994. These codes are read using the... Read More