So you’ve decided to redesign your website (or launch a blog, or create an app). You’re probably pretty excited about how it’s going to look. Have you thought about what you’re going to say? People visit websites because they want information. If the information—or, as we like to call it, the content—is an afterthought in... Read More
Jessica Hibbard is a corporate storytelling and content strategist at Stories and Ideas. She's still trying to recover from 5+ years of managing communication and events at one of the largest chambers of commerce in Maryland. When she's not taking Instagram photos of her cats or her breakfast, you'll find Jessica on Twitter at @jesshibb and @storiesandideas.
The social energy of a special event — whether it’s a large convention or small reception — can be intoxicating. With a little planning and promotion, you can extend the buzz by capturing and curating online content. In a previous life, I planned and promoted events for a busy association. (By busy, I mean we... Read More