It’s 2014. No matter what size your business or what product you are selling, there’s no doubt that social and digital media is playing some kind of role in your marketing efforts. You definitely have a website (that has hopefully been mobile-optimized). You probably have a Facebook page (where you are likely posting offers, product... Read More
- Jeff Goldscher
- JK Squared
Jeff Goldscher is a Principal at JK Squared, a strategic marketing consultancy. He previously founded two marketing firms both named to the Inc. 5000 list of fastest growing companies in the US and has developed strategic plans and marketing campaigns for organizations that include the NFL, Microsoft, Comcast and AAA. Follow Jeff or you can read his blog on the intersection of marketing and real life at jksquaredblog.wordpress.com.
In the past five years, like many of you, my business has changed dramatically. As a marketing and advertising professional, the introduction of social and mobile media has produced a brand new paradigm for brand management, retail marketing, and customer communication. So much in fact that it has thrown the entire agency model into chaos.... Read More