What is Utility Marketing? Utility marketing means putting content and information in your marketing material that your target audience can utilize. It’s the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the hopes that someone will buy. You may have heard of... Read More
- Jon-Mikel Bailey
- Wood Street, Inc
Jon-Mikel Bailey - Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web design to chambers of commerce, trade associations and colleges. He has a BFA in Photography from Frostburg State University and still shoots photos for Wood Street clients.
I started this post on a plane flying back from speaking at Digital Summit Phoenix. My talk centered on website performance, and, naturally, mobile websites were a big part of that discussion. Where’s the App for That? One conversation from that conference really stands out for me. In my talk I referenced mobile solutions and... Read More
I’ve been reading lots of articles lately on rethinking website redesign. Many experts argue for a more agile approach with sprints based on user feedback and statistical website data. And they’re not necessarily wrong. The problem is that many organizations don’t have an agile UX strategy or a person/team to manage it. Many of them... Read More
A website is an important piece of your marketing and communications efforts. It’s your marketing hub. So, it stands to reason that your website needs regular checkups between redesigns. A healthy website is a successful website. You want to keep your website fresh, engaging, and running like a top. Is content the only thing that... Read More
When I read the book Content Rules by Ann Handley and CC Chapman, I knew the marketing game was changing. Content Rules wasn’t just another book about content; it was about shifting the focus of what content means to our clients today. It was about making content that had real value: utility content. About a... Read More