All posts by Justin Mastrangelo

Justin Mastrangelo is president of JA Interactive, a company that helps organizations manage text message marketing campaigns through their proprietary JA.TXT software. Justin is a board member and past president of the American Marketing Association in Pittsburgh, and has been involved with digital marketing since “the turn of the century”.

Mobile Solutions Mobile Solutions

3 Ways Mobile Marketing is Much More than Apps

When most marketers think about mobile marketing, they often think about “apps”.  While for some businesses apps may be great opportunities, there are certainly many organizations where an app might not be the best way to market with mobile. Here are three BIG mobile marketing opportunities often overlooked by businesses and non-profits: 1. Traditional Media... Read More