When most marketers think about mobile marketing, they often think about “apps”. While for some businesses apps may be great opportunities, there are certainly many organizations where an app might not be the best way to market with mobile. Here are three BIG mobile marketing opportunities often overlooked by businesses and non-profits: 1. Traditional Media... Read More
- Justin Mastrangelo
- JA Interactive
Justin Mastrangelo is president of JA Interactive, a company that helps organizations manage text message marketing campaigns through their proprietary JA.TXT software. Justin is a board member and past president of the American Marketing Association in Pittsburgh, and has been involved with digital marketing since “the turn of the century”.
What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What’s about good old fashioned text messaging? You know, that technology I’m guessing you probably... Read More