Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
“All calendar’s days are numbered” –A handwritten sign on a gas station window in the mountains of Western North Carolina. In the Spring of 2017, I was pumping gas at a small station in Brevard, NC. I spied a handwritten sign in the window, “All calendar’s days are numbered.” Roll that around in your head.... Read More
Earlier this year, I wrote a post about QR Code Marketing, and I set a challenge to my marketing clients. “Get creative with QR Code Marketing—Don’t let your scanned code lead to a static flyer or just back to your standard web site”. As the year comes to a close, it’s a good time to... Read More
If your key ring is like mine, it is full of Customer Loyalty Program FOB tags. Mine has several grocery store “club” tags, a drug store value tag and even one from my gym. For a while, the gym FOB held my attention — scan it enough times at the front door and get a... Read More
In the past five years, we have seen QR Codes seep into marketing plans. First seen in magazines and on food packaging and then later on metro commuter signs, newspaper ads and retail signage. What’s next? Well, get ready for the second wave of QR Codes marketing ideas in 2013. In the past few months, QR... Read More