All posts by Lindsay Boyajian
lindsay-boyajian

Lindsay Boyajian is the chief marketing officer of Augment. Augment, backed by Salesforce Ventures, is the leading augmented reality as a service platform. Lindsay is the author of Content Engine: The Growth Hacker’s Guide to Content Marketing and she was a 2016 finalist for Everstring’s Discovery Awards for Emerging Marketers in Tech. For more, follow @Lboyajian.

Content Marketing Content Marketing

3 Tips on Creating Valuable Content

According to Content Marketing Institute, 88% of B2B and 76% of B2C marketers use content marketing. At the same time, only about 40% of marketers feel their organization is effective at content marketing. There is a clear disconnect between what marketers hope to achieve with content and the actual results. Much of the content being... Read More