Do you ever feel like the content production process is more complicated and difficult than it needs to be? You have a team of smart people who all want to get content out the door faster. Why isn’t it happening? Or perhaps you have no trouble getting content posted, but you’re not sure how well... Read More
- Loren Blinde PhD
- Writing Power
Freelance copywriter and editor Loren M. Blinde, PhD left the ivory tower of academia in 2008 to help people and organizations energize their writing. Combining the writing and research expertise of a college English professor with the marketing savvy of a creative entrepreneur, Loren and the team at Writing Power craft audience-driven copy that gets results. Follow her on Twitter.
I should be up front with you: I have a complicated relationship with leads (also known as an article’s hook or introduction). As a professional writer, I generally don’t wait for inspiration: I sit down and write when it’s time to write. But if there’s one thing that can send me into a work-avoidance spiral... Read More
Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with potential customers and partners – but first, it has to engage its audience. The writer with a knack for writing attention-getting headlines faces the daunting task of writing articles that live up to the promise... Read More