For businesses, participating in a trade show is certainly not cheap. There are attendance costs, set-up costs, giveaways/handouts, and even travel. It’s important for businesses to understand that they’ll need to calculate their return on investment for participating, to determine if the trade show is truly worth it. There are a number of things to... Read More
Matthew Brennan is a marketing writer for Nimlok, based in the Chicago area. He regularly writes about content marketing and engaging with your audience. He has been published on ProBlogger, Soshable, and Business2Community. Connect with Matthew on Google+. Nimlok is a leader in the trade show display industry and loves working with small businesses to help them create a booth on any budget.