The Old Ways of Marketing – Push ME The marketing paradigm is undergoing a dramatic shift. Many players, formally confident of “what works”, have found themselves set adrift on an ocean of doubt and ineffectualness. The old ways don’t work any longer. Don’t get me wrong, plenty of marketers are still trying in vain to... Read More
- Paul Farrell
- Frederick Digital Media
Paul Farrell is the owner of Frederick Digital Media and a digital media specialist. Paul writes, shoots and edits video for the web, commercials for broadcast television and digital media for corporate applications. A 20 year veteran of media production, Paul has been nationally recognized for his work by such groups as the New York Film festival, CIO magazine and Frederick’s Entrepreneurial Council.
It’s simple; Moving pictures and sound have main lines to our brains. Reading text based media takes effort and is, unfortunately, generational. While I or my spouse may like the morning paper with our coffee, our twenty something sons go online with tablets and phones to get the daily info with their java mocha latte. Also,... Read More