Before you talk about the tools for any task, you have to first understand the job at hand. So to grow your brand, you have to know what the b-word is all about. At Hinge, we sum it up thusly: Brand = Reputation x Visibility Simple enough, right? It’s how your firm is thought of... Read More
- Sylvia Montgomery
- Hinge Marketing
Sylvia Montgomery is a Senior Partner at Hinge, a branding and marketing agency located in Reston, VA. At Hinge, Sylvia provides strategic counsel to national clients and her on-the-ground strategy and marketing experiences provide a “realistic” dimension to the practical advice she shares. She is a co-author of Online Marketing for Professional Services and Inside the Buyer’s Brain. You can find her on Twitter @BrandStrong.