Case Study
The Tasting Room
The Tasting Room, a modern restaurant serving fresh, regional cuisine with European influence, wanted to enhance its web presence with a bold, high-end website.
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Project Overview
Restaurateur Mike Tauraso envisioned a new online presence for his restaurant.
The goal was to generate a website that was easy to navigate, accessible for mobile users and effective in its presentation of TR’s modern elegance and flavor. Wood Street was given free-reign to explore ideas and strategies for creating TR’s new web presence.
Challenges & Solutions
Working with Mike Tauraso and his marketing team, Wood Street designed and developed a completely custom website for The Tasting Room or TR. The look of the website is the shared vision of TR and Wood Street utilizing a mobile first web design approach. The user experience focuses on easy access to the menu – the heart of what makes a TR experience unique.
A lot of attention was put into the development of the mobile user experience to ensure that content remained organized and accessible.
The Results
“From the opening presentation and meeting to discuss how we wanted to present our web site to the final product, the Wood Street team did a fantastic job of pointing us in the right direction and giving creative feedback. The development, the interface design, and the format that we were looking for; were all professional handled and produced.”
- Improved Mobile Experience
- Increase in Web Traffic
- Improved Search Engine Results
The new website won a gold Addy from the American Advertising Federation. Owner Mike Tauraso continues to work with us to further his brands and marketing goals.
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