Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

Content Marketing

Tell Me about Your Customers – Identifying Buyer Personas

When launching any marketing initiative – web design, mobile landing page, print campaign, social media marketing – it is always important to know your customer. This applies to any type of organization or business. For example: International association – marketing for support, membership and awareness to members and potential members as well as political figures Private high... Read More

Getting Started with an Editorial Calendar

Editorial calendars have always had an important place in social media. But now that companies are morphing into social businesses and more people within the organization are getting involved with social media, editorial calendars have become an absolute necessity. More social media outreach contributors means more deadlines and consequently more opportunities for dropping the ball.... Read More