Category Archives: Email Marketing
5 Questions With 5 Questions With

5 Questions for DJ Waldow plus one

DJ Waldow is the Digital Marketing Evangelist at Marketo. Marketo builds marketing automation software. I’ve known DJ for a few years now. He is full of energy and knows his stuff. His book on email marketing is a must read and so is his blog. Of course, I have some questions for DJ Waldow. I hope... Read More

Email Marketing Email Marketing

Email Marketing – Part Two – Into Action

In part one we discussed building your list as well as email marketing logistics. Now, let’s talk about email content and drop schedule. What are you sending and when? Recently, I presented some tips on email marketing for the Arts and Humanities Council of Montgomery County. Below are my slides. First, what are your goals? To inform... Read More