Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
What is Utility Marketing? Utility marketing means putting content and information in your marketing material that your target audience can utilize. It’s the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the hopes that someone will buy. You may have heard of... Read More
I started this post on a plane flying back from speaking at Digital Summit Phoenix. My talk centered on website performance, and, naturally, mobile websites were a big part of that discussion. Where’s the App for That? One conversation from that conference really stands out for me. In my talk I referenced mobile solutions and... Read More
In the first video of this ongoing series, we break down the basics of Responsive Web Design. At the end of this video, you should have a good understanding of this concept and how to best use responsive web design in your digital marketing efforts! ‘What Is Responsive Design?’ Transcript What Is Responsive Design? These... Read More
Mobile optimization has been a ranking factor on Google for some time. But, it now matters a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].” If certain pages or sections of your site are not optimized for your mobile audience, Google will take note and... Read More