Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
The World Wide Web accommodates 4 billion active users from around the world. This presents a tempting opportunity to businessmen, marketers, influencers, or basically everyone who’s looking to market their brand, products, and services through websites, social media, etc. However, putting up your content online without a strategy will lead you to no good. You... Read More
SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still the same these days: We still start our optimization journey... Read More
Marketing is about getting noticed. In a world full of digital noise, this is easier said than done. But, it’s not impossible. In addition to the connections you make with your utility content, you can also take that show on the road. Of course, you can get your content syndicated, or post it to channels like... Read More
After you get a bunch of ideas from a keyword research tool, how do you identify a good SEO keyword? There are a lot of mistakes you can make when choosing a keyword that can result in little or no traffic — or even the wrong type of traffic. I’ll show you how to determine... Read More