It’s all over the news; the end of Facebook is near!

Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly cannot sustain perpetual growth.

According to an article in, Facebook has lost 6 million users in the U.S. Growth among users in other countries is on the rise but stateside Facebook may be losing some of its luster.

Another recent article in MediaPost points to a possible saturation point for Facebook in the U.S. Facebook is now needs to rapidly monetize its current user base, the article also points out. So, look for more aggressive marketing efforts from Facebook most likely at the expense of user privacy.

So, could this spell trouble for the Social Media Juggernaut? Sure, in some ways it does. But the real lesson here is one we’ve seen before. Clinging to trends as a marketing solution is not a solid strategy. Taking advantage of trends and using them based on solid market research and planning makes more sense.

Social Media is not and will never be the one solution for all of your marketing woes. Social Media platforms are in constant competition with each other for your business’s ad dollars. They are constantly trying to outdo one another. Just take a look at Google’s latest attempt at Social Media, Google+ in this article from Search Engine Journal.

No one social media offering or new technology product is going to magically solve all of your marketing problems. Social Media isn’t going to make marketing and engagement a “snap”, it takes work. These things are tools that are to be added to your marketing toolkit.

It’s important that you have some control over your message and your marketing efforts. It is good to diversify your efforts making use of all the appropriate resources at your disposal. But ultimately you should be driving them to a property that is uniquely yours, like a web site or mobile page/app. This is where conversion happens.

In another article from they reference the “Commit to Quit” day back in May where numbers of users committed to cancel their Facebook accounts in protest of the ongoing privacy issues Facebook is having. The bigger they are, the harder they fall.

Don’t get too caught up in hype. Stay smart and market using common sense. What works is knowing your audience, marketing to them where they are, and driving them to a place where you can convert them to a customer.

Do you market with Facebook? What do you think about their decline in the US?

Jon-Mikel Bailey - Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web design to chambers of commerce, trade associations and colleges. He has a BFA in Photography from Frostburg State University and still shoots photos for Wood Street clients.

4 Responses to “Facebook’s Growth is Slowing, What’s Next?!?
  • More proof that you need a website and blog as your hub.

    • Siobhan Connellan

    Your last question is an interesting one. Especially since a replacement hasn’t emerged (or maybe I’m just too old to recognize the next big thing). I have a few unverified, random thoughts…

    — I think Facebook is still the main way people keep in touch online. People type these days rather than talk. Email, texting, Twitter… Facebook still wins the race.
    — From a marketing perspective, I don’t think Facebook has done businesses any favors. Initially, a business built a page that was just like ours. It was personal. They were one of us. Now a business’ Facebook page is little more than a templatized email blast. And everyone requires you “Like” them before you participate in a promotion. Yeah, well, I blocked “Likes” from appearing on my feed because I often don’t mean it…. I just want swag. Facebook ads are mostly annoying. Not all… but if you’re single, as I am, you learn to ignore those pretty quickly. I might be missing out on some good stuff, but I doubt it.
    — Facebook hasn’t been terribly innovative lately. Big recent changes include the very questionable privacy setting modifications you mentioned. There’s been some layout stuff, but it’s essentially the same. Sure, they’ve adopted Places, but that’s a blatant rip-off of Foursquare. And as an avid user of both I don’t mind showing my 100 or so Foursquare friends my location, but my 1,300+ Facebook friends don’t need to know. They also haven’t led the charge in the mobile app world. By and large there is far less functionality on my Facebook mobile app for Android.

    I guess in the end, Facebook has gotten boring. I won’t be deleting my account any time soon. And I will continue to use it to promote my various causes. But I’ll always be keeping my eye out for the next great communication tool, be it online or elsewhere.

  • Facebook’s Growth is Slowing, What’s Next?!?…

    It’s all over the news; the end of Facebook is near! Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly c…

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