So you might have noticed a few changes to Google Maps recently. Specifically, have you seen the “See Inside” button popping up on local listings? Business listings here in Frederick, MD, such as Adventure Park USA, Hood College and the National Civil War Medicine Museum, now come with a custom tour of their locations. All of them... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Have you thought about the little things you say to your customers? The subtle sentiments behind your words that can take them from “just another meeting” to “game changer?” Did you know it can be as easy as showing them you care by asking the right questions up front? But what are the right questions?... Read More
SEO is not just about keywords. Yes, keywords matter, but Google is much smarter than that. I recently spoke at the Grow with Google event hosted by Direct Online Marketing and Google (itself, themselves?). The focus of my session was the impact of design and UX on SEO. Here are my slides… Design, user experience (UX),... Read More
Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with potential customers and partners – but first, it has to engage its audience. The writer with a knack for writing attention-getting headlines faces the daunting task of writing articles that live up to the promise... Read More