Paul Boag is one of my favorite bloggers. His posts on UX (user experience) are must reads for anyone concerned about the user experience of their website, app, in person experience, and product. I first discovered Paul’s blog a few years back and have been reading ever since. He’s on my UX go-to-expert short list.... Read More
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What is Utility Marketing? Utility marketing means putting content and information in your marketing material that your target audience can utilize. It’s the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the hopes that someone will buy. You may have heard of... Read More
I started this post on a plane flying back from speaking at Digital Summit Phoenix. My talk centered on website performance, and, naturally, mobile websites were a big part of that discussion. Where’s the App for That? One conversation from that conference really stands out for me. In my talk I referenced mobile solutions and... Read More
Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $30 for every $1 spent. When done right, an email marketing campaign can help your business... Read More
I’ve been reading lots of articles lately on rethinking website redesign. Many experts argue for a more agile approach with sprints based on user feedback and statistical website data. And they’re not necessarily wrong. The problem is that many organizations don’t have an agile UX strategy or a person/team to manage it. Many of them... Read More