What is Content Marketing? Content Marketing is another buzzword in the long line of digital marketing buzzwords. So, what does it mean? Content Marketing Institute has one of the best definitions… “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Images sell. Images can make or break a post, page, ad, you name it. But, what if you have no good pics to use? Is your only option Stock Photography??? Let’s face it, lots of organizations use lots of stock photography for a number of reasons. Mostly, because it’s easy to find the type of... Read More
Woz! Most people associate Apple with Steve Jobs. And while Jobs was an iconic marketing genius, the real genius was Woz, Steve Wozniak (pictured above, left, of course). Recently, I spoke at Digital Summit Los Angeles and was asked to also interview Woz. You see, the person who was supposed to interview him had a... Read More
In part one I discussed the Perils of Cheap Websites. Again, my goal is not to be some sort of website elitist saying “the best or not at all!” At Wood Street, we consider ourselves a marketing firm that specializes in the implementation of design and development solutions. This means that a big part of what... Read More
Do you ever feel like the content production process is more complicated and difficult than it needs to be? You have a team of smart people who all want to get content out the door faster. Why isn’t it happening? Or perhaps you have no trouble getting content posted, but you’re not sure how well... Read More