Whether you call it a brand book, brand guide, or branding guide, it’s a very important document. Your logo, while part of your brand, is just one small piece of your organization’s identity. Your brand is seen or experienced in many places… Marketing materials Trade shows Sales presentations Social media Your website Other websites I... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Marketing is about getting noticed. In a world full of digital noise, this is easier said than done. But, it’s not impossible. In addition to the connections you make with your utility content, you can also take that show on the road. Of course, you can get your content syndicated, or post it to channels like... Read More
If you’ve ever considered social media or search advertising as part of your digital marketing strategy, you’ve most likely spent a considerable amount of your budgets on Facebook and/or Google Ads. Maybe even LinkedIn, too. And you’ve probably experienced promising successes, along with disheartening failures. Perhaps you’ve even exhausted your efforts on two of the... Read More
Foreword: To do any sort of effective marketing, you need to establish a voice, both personally and as an organization. I asked my friend Doug, a seasoned stand-up comedian and marketing consultant, to show you how to do this. And while this post is about finding your voice, it can be easily applied to an... Read More
Over the 16 years we’ve been doing this, I’ve been fortunate to meet some amazing marketers. I’ve learned so much from all of them but there are 6 that are my consistent go-tos. So, when it came time to write a post about what to expect in 2019, I knew going to this group would... Read More