Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going away. Social media needs it, businesses need it, and we all still need it. Email is still one of the best channels for reaching your customers. WordStream has a great rundown of email marketing today…... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Silence isn’t always golden. And when it comes to website forms, this is very true. Whether it’s your main contact form, a newsletter signup feature or any other lead generation form on your site, ensuring forms are working properly (on a regular basis) is an important part of owning a website. When the phone in... Read More
Landing pages are an important piece of any digital marketing effort. Landing pages are your secret weapon, generating one million new leads! OK, maybe that’s a bit exaggerated, but they can move the needle, if you know what you’re doing. Maybe you’ve heard the term “landing page” but are not sure what a landing page... Read More
This question comes up quite a bit. And of course the answers will vary. There are websites we built 10+ years ago that are still functional. We don’t suggest letting your website get to 10 years old, but, you can definitely get your money’s worth with a well built website. I went looking for sources... Read More
Starting July 2018, all Chrome users will see a warning for all non-HTTPS websites. More than 50% of Internet browsers worldwide are Chrome. Trust me, you have customers using Chrome. But first, a little historical context. As far back as 2014, Google was giving preferential rankings to websites with an SSL certificate. It’s part of... Read More