In the first video of this ongoing series, we break down the basics of Responsive Web Design. At the end of this video, you should have a good understanding of this concept and how to best use responsive web design in your digital marketing efforts! ‘What Is Responsive Design?’ Transcript What Is Responsive Design? These... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz. Nearly every article about the corporate restructuring focused on this element of their new brand. It’s unlikely they would have gotten the same widespread coverage if they’d used alphabet.com as their domain. Or instead branded as... Read More
HubSpot, Pardot, Marketo, etc. are all powerful marketing tools. These are the marketing automation usual suspects. There are lots of different solutions out there to choose from. What is marketing automation? Why is it so prevalent in marketing today? Marketing automation is as it sounds, you automated marketing practices such as… Email – automated email... Read More
Before you jump right into a website redesign, there are a few things you’ll want to do. I know you’re excited but some preparation will seriously cut back on gray hairs. If you gather what you need according to the list below, you’ll be much more likely to see your project succeed. Redesigning your website... Read More
There is a psychology to web design that is often overlooked. We still hear clients talking more about what web design they like and not enough about what works. Personal preference is fine. It will factor into the design of a website. Your personal preference, however, may not produce a design that moves your target audience to... Read More