When it comes to building websites today, you have three choices – rented, template, or custom. In this two part series I will outline the headaches often associated with cheap websites and the benefits of a custom web presence. Don’t worry, I plan to keep this fair and balanced. The Perils of Cheap Websites You can... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Congratulations are in order if you’re beginning your content strategy! You’ve made the first important step in developing thought leadership, increased traffic, and return on investment. The world of content marketing can be daunting, but it’s a rewarding one, literally and figuratively. In today’s marketplace, it’s also vital to your success. According to research from... Read More
In the first video of this ongoing series, we break down the basics of Responsive Web Design. At the end of this video, you should have a good understanding of this concept and how to best use responsive web design in your digital marketing efforts! ‘What Is Responsive Design?’ Transcript What Is Responsive Design? These... Read More
Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz. Nearly every article about the corporate restructuring focused on this element of their new brand. It’s unlikely they would have gotten the same widespread coverage if they’d used alphabet.com as their domain. Or instead branded as... Read More
HubSpot, Pardot, Marketo, etc. are all powerful marketing tools. These are the marketing automation usual suspects. There are lots of different solutions out there to choose from. What is marketing automation? Why is it so prevalent in marketing today? Marketing automation is as it sounds, you automated marketing practices such as… Email – automated email... Read More