According to Content Marketing Institute, 88% of B2B and 76% of B2C marketers use content marketing. At the same time, only about 40% of marketers feel their organization is effective at content marketing. There is a clear disconnect between what marketers hope to achieve with content and the actual results. Much of the content being... Read More
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The user experience (UX) of a public website is important for SEO, conversion, and digital marketing. But, does UX really matter for an intranet? First, what is an Intranet? It is a private network available to users with login credentials. An intranet can be a simple, internal system for sharing files and information within a closed network... Read More
Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence… “Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley Think about that. Marketing today is about being helpful. Unfortunately, heaps of bad ads... Read More
Neil Patel is a master at conversion. Starting with his own company, he learned how to generate traffic and leads out of necessity. He had no money and the marketing firm he hired failed miserably. So, he rolled up his sleeves and got to work. Now he is one of the most sought after digital... Read More
Sometimes even a great website can overstay its welcome. Like a mullet, you might think it makes you look cool, but we all know better. And like a mullet enthusiast, you might be blind to the problem. Maybe you’re just too close to your website to notice any issues. Or maybe, because it’s your website, you’ve... Read More