It’s no secret having a niche is important in business these days, but it can be hard to identify the niche that will work best for you. Let’s take a look at a few characteristics that go into making the anatomy of a good niche. Authentic. By authentic, I mean you should be both knowledgeable... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
The question isn’t, “Will our organization spend time on content marketing in 2016?” The question is, “How can we improve our content marketing in 2016?” If you’re still trying to decide whether or not you should have a content marketing strategy, let me make it easy for you: You should. Most companies assume content marketing... Read More
Content is Not Enough Content marketing has gained tremendous popularity in the past few years. Two reasons for this are: The changes in Google’s algorithms placing more emphasis on meaningful content. The popularity of social media where lots of content is shared and discussed daily. There are ghost writing services where you can get all... Read More
I should be up front with you: I have a complicated relationship with leads (also known as an article’s hook or introduction). As a professional writer, I generally don’t wait for inspiration: I sit down and write when it’s time to write. But if there’s one thing that can send me into a work-avoidance spiral... Read More
In previous posts we’ve discussed the importance of design and user experience. We’ve looked at on-site SEO and content marketing. And we’ve talked about why you need a content management system (CMS). All of these things have an impact on the success of your website. Is that it? Nope. If your website is slow, the... Read More