I’m not certain I want to start this post with a bunch of definitions. I’m also not sure I want to start preaching about the importance of UX or SEO. Instead, I’ll start with a question… when looking for something online, what do you do? Do you open Google, type in a word or phrase,... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
‘Social Network’ certainly isn’t the term that most people think of when they hear the word Yelp. From my 3+ years experience working for the website, the word “restaurant” probably comes to the forefront of most minds when you hear the name. Even upon searching online for some of the most “popular” or “well known” social... Read More
I first found out about Jason Falls through DJ Waldow. Jason is one of those unapologetic, tell-it-like-it-is, digital marketing experts. His blog is a must for any digital marketing pro. And his books should be required reading for anyone guilty of all buzzword and no substance! First, here’s Jason’s bio… Jason Falls is a digital... Read More
When redesigning your website, there are some people you might want to talk to. Sure, you have the internal and external stakeholders to deal with… Boss, C-Level Marketing or Communications Committee Board of Directors Clients Members This list could go on. And, it is important to they get a chance to chance to be heard. But,... Read More
Many of our clients rely on partners or channels to sell their products and services for them. Some of these clients don’t do any marketing or selling themselves, or so they think. To be clear, here’s a good definition of channel sales from businessdictionary.com… “A sales channel can be direct if it involves a business selling... Read More