If you’ve ever considered social media or search advertising as part of your digital marketing strategy, you’ve most likely spent a considerable amount of your budgets on Facebook and/or Google Ads. Maybe even LinkedIn, too. And you’ve probably experienced promising successes, along with disheartening failures. Perhaps you’ve even exhausted your efforts on two of the... Read More
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Foreword: To do any sort of effective marketing, you need to establish a voice, both personally and as an organization. I asked my friend Doug, a seasoned stand-up comedian and marketing consultant, to show you how to do this. And while this post is about finding your voice, it can be easily applied to an... Read More
Over the 16 years we’ve been doing this, I’ve been fortunate to meet some amazing marketers. I’ve learned so much from all of them but there are 6 that are my consistent go-tos. So, when it came time to write a post about what to expect in 2019, I knew going to this group would... Read More
After you get a bunch of ideas from a keyword research tool, how do you identify a good SEO keyword? There are a lot of mistakes you can make when choosing a keyword that can result in little or no traffic — or even the wrong type of traffic. I’ll show you how to determine... Read More
We build lots of custom websites sites. Each of these starts with a lot of planning and a major part of this planning is the sitemap. The organizational structure and navigation system of your website can mean the difference between success and failure. A website sitemap is a written list of pages, posts, and other... Read More