Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence… “Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley Think about that. Marketing today is about being helpful. Unfortunately, heaps of bad ads... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Neil Patel is a master at conversion. Starting with his own company, he learned how to generate traffic and leads out of necessity. He had no money and the marketing firm he hired failed miserably. So, he rolled up his sleeves and got to work. Now he is one of the most sought after digital... Read More
Sometimes even a great website can overstay its welcome. Like a mullet, you might think it makes you look cool, but we all know better. And like a mullet enthusiast, you might be blind to the problem. Maybe you’re just too close to your website to notice any issues. Or maybe, because it’s your website, you’ve... Read More
What is a domain name? Every business (except those living in the dark ages) has one. It’s your website address. More specifically… “A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are formed by the rules and procedures of the Domain Name... Read More
I’m not certain I want to start this post with a bunch of definitions. I’m also not sure I want to start preaching about the importance of UX or SEO. Instead, I’ll start with a question… when looking for something online, what do you do? Do you open Google, type in a word or phrase,... Read More