Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $30 for every $1 spent. When done right, an email marketing campaign can help your business... Read More
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I’ve been reading lots of articles lately on rethinking website redesign. Many experts argue for a more agile approach with sprints based on user feedback and statistical website data. And they’re not necessarily wrong. The problem is that many organizations don’t have an agile UX strategy or a person/team to manage it. Many of them... Read More
A website is an important piece of your marketing and communications efforts. It’s your marketing hub. So, it stands to reason that your website needs regular checkups between redesigns. A healthy website is a successful website. You want to keep your website fresh, engaging, and running like a top. Is content the only thing that... Read More
When I read the book Content Rules by Ann Handley and CC Chapman, I knew the marketing game was changing. Content Rules wasn’t just another book about content; it was about shifting the focus of what content means to our clients today. It was about making content that had real value: utility content. About a... Read More
Video is dominating marketing these days. Every social channel is clamoring to get your video content. Video, when done properly, can capture and convert a user better than static content or even images. Explainer videos are just that, video that explains a concept, product, function, process, etc. Where a 1,000 words might be necessary to... Read More