Landing pages are an important piece of any digital marketing effort. Landing pages are your secret weapon, generating one million new leads! OK, maybe that’s a bit exaggerated, but they can move the needle, if you know what you’re doing. Maybe you’ve heard the term “landing page” but are not sure what a landing page... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
This question comes up quite a bit. And of course the answers will vary. There are websites we built 10+ years ago that are still functional. We don’t suggest letting your website get to 10 years old, but, you can definitely get your money’s worth with a well built website. I went looking for sources... Read More
Starting July 2018, all Chrome users will see a warning for all non-HTTPS websites. More than 50% of Internet browsers worldwide are Chrome. Trust me, you have customers using Chrome. But first, a little historical context. As far back as 2014, Google was giving preferential rankings to websites with an SSL certificate. It’s part of... Read More
We’ve been designing top quality websites for just shy of 16 years now. And some of the RFPs we’ve received have been – how to say this nicely – less than useful. Website redesign RFPs can range from useful and informative to downright meaningless boilerplate content. I know that these are required by boards, and... Read More
Keywords have been a hot topic in the internet marketing world for awhile, and most businesses understand the importance of them. We all know, after all, that choosing the right keywords can make your marketing campaigns– both organic and PPC– more successful, so they shouldn’t be ignored. But what exactly are “the right keywords?” How... Read More