Event marketing is changing. Mobile devices have added a new level of interactivity to events and given marketers more opportunities to connect with their audience. I noticed a few things during this year’s July 4th celebrations… Vendors taking payments with mobile phones People everywhere taking and sharing photos with the mobile phones Signs asking people... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
When I started working in social media (just a mere two years ago) I had no idea what SEO was – and I’m embarrassed to admit it, but alas it is now off my chest! My focus was on social, but today, SEO has become a regular part of my job. My focus has shifted... Read More
Did your website get hurt by Google’s Penguin 2.0 update? Are you afraid your organic traffic has been sliced into a fraction of what it once was? Fear not (for now) – This post will give you some insight and ideas to prevent and remediate the dreaded “Google slap”. What is this Penguin thing, anyway?... Read More
I’ve seen some version of this question in blog posts and on social channels quite a bit lately. So, what’s the answer? I submit the answer is a solid “No! But…” One of the best articles I’ve seen lately has a great definition of SEO: “What is SEO? Some of the things we actually do:... Read More
In a recent post from BtoB Magazine, stats show that mobile is fast becoming a priority for Business to Business companies or B2B. Business to Consumer or B2C organizations have been using mobile for some time now. They’ve been developing apps, implementing SMS campaigns (text messages) and adding QR Codes to posters and product labels. B2B has... Read More