We are pleased to announce that Wood Street was presented with five Addy Awards at the 2013 American Advertising Federation – Greater Frederick’s Addy Awards Ceremony. The AAF – Greater Frederick is the regional professional organization for advertising, marketing and related firms within central and Western Maryland. Each year they host an awards dinner to... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Originally branding meant marking livestock with a red-hot iron. Today, branding is about much more than just a mark. Merriam-Webster defines branding as… “The promoting of a product or service by identifying it with a particular brand.” Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and... Read More
QR Codes often get a bad rap, mainly because they are misused. Marketers like to write articles claiming that QR Codes are bad, useless or even dead. But, here’s the thing – if we went by these types of arguments, we wouldn’t use any of the marketing tools available. For example… Email marketing – SPAM... Read More
It’s been said over and over – Content is King! There’s even a term for it now, Content Marketing. So, what? Write a bunch of content and you rule the interwebs? Of course not. Back in the early days of online marketing we worried about keywords – the words and phrases that our clients would... Read More