Website design is subjective. It’s a matter of taste and can go in lots of different directions. Add in a group of highly opinionated stakeholders and you are likely to end up with a website that resembles a Jackson Pollack painting. Some stakeholders are drawn to warm colors like reds and oranges. Others may prefer... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Social Media Marketing is the answer to all of your marketing woes. Just add a little fan page here and a tweet there and watch the money roll in! Right? Not likely. We’ve been building websites and developing online marketing strategies for 10+ years. During this time, there’s been one thing we can always count on… the... Read More
The ability to publish, comment and/or share text and media with people is just a feature set. I don’t want to minimize the nuances of building relationships, communities and online customers through social. That being said (and the chicken wire rolled out) in the end, new social network or old blog, customer review or private... Read More
We write a lot about Content Marketing because it works. You’ve probably heard that “content is king.” Well, the semantics of that are debatable but one thing is certain – good content brings qualified traffic to your website. Whenever we meet with a new client to discuss their website, content is always a topic of discussion. Who is writing... Read More
What is Utility Marketing? Putting content and information in your marketing material that your target audience can utilize. It’s the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the hopes that someone will buy. You may have heard of engagement marketing or... Read More