We’ve written extensively about content. Content is KING! Yes, you’ve heard this all before. Because it’s true. Content is very important. Great. But, what about managing all of this content? Sure, you need to write it. See our post on content marketing for some tips on that. But, once you have the content marketing machine in place, how do... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
In part one we discussed building your list as well as email marketing logistics. Now, let’s talk about email content and drop schedule. What are you sending and when? Recently, I presented some tips on email marketing for the Arts and Humanities Council of Montgomery County. Below are my slides. First, what are your goals? To inform... Read More
When I began my career in communications (don’t ask how long ago; I’ll lie to you), the only thing we had to worry about was building really strong relationships with journalists to do the media relations part of our jobs. Now we have to worry about that and relationships with bloggers and influencers and customers... Read More
When one of our favorite non-profit, the Arts and Humanities Council of Montgomery County, asked us to give a talk on email marketing, we were happy to help! After all, we work with lots of non-profits and associations at Wood Street. Email marketing is tricky. You have to wrangle with SPAM filters, building lists and... Read More
We are pleased to announce that Wood Street was presented with five Addy Awards at the 2013 American Advertising Federation – Greater Frederick’s Addy Awards Ceremony. The AAF – Greater Frederick is the regional professional organization for advertising, marketing and related firms within central and Western Maryland. Each year they host an awards dinner to... Read More