Nailing down the type of content you need to build your business isn’t easy. You might have an embryonic mental snapshot of what your ideal prospect is like, but until you do the hard work of fleshing out that mental snapshot into something more substantial and concrete, creating focused, on-point content that your audience actually... Read More
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Without a marketing plan you are basically throwing everything you have at a wall and hoping something sticks. So far we’ve in this series on content marketing, we’ve discussed… What kind of content you will create The audience for your content… who? Your content marketing distribution channels… where? Now, we need to tie all this... Read More
For part three in this series, we will look at your content channels… You know what content you’re going to create You’ve established your buyer personas Now you need to determine where to post it If your content sits on a website and no one reads it, does it do you any good? Of course... Read More
If your key ring is like mine, it is full of Customer Loyalty Program FOB tags. Mine has several grocery store “club” tags, a drug store value tag and even one from my gym. For a while, the gym FOB held my attention — scan it enough times at the front door and get a... Read More
For part two in this series, I will focus on audience. Who are you talking to? Knowing your audience is critical to achieving success with content marketing. As I discussed in part one, there are different types of content marketing methods that produce varying results. Each of these content types, from educational to transactional, are... Read More