Jenny Halasz is one of those names you see everywhere – well anywhere you expect to find great content about SEO. She’s often the author of some of the best content on Search Engine Land and Search Engine Journal. She can also be seen speaking at conferences like the State of Search Conference, Internet Summit,... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Website and content are the two scariest words for anyone managing a website redesign. We’ve been building websites for 15+ years and this is ALWAYS the biggest logjam. I think we can all agree that content is important, some would even say that content is king! We’re constantly pummeled with articles about content. More content,... Read More
Your website is made up of code and files. A new website is not unlike a new car. It’s pristine and running like a top. But, we all know what happens a few years/miles down the road… something is going to break… Keeping that “new website smell” is important. If your clients or Google hop... Read More
Paul Boag is one of my favorite bloggers. His posts on UX (user experience) are must reads for anyone concerned about the user experience of their website, app, in person experience, and product. I first discovered Paul’s blog a few years back and have been reading ever since. He’s on my UX go-to-expert short list.... Read More
What is Utility Marketing? Utility marketing means putting content and information in your marketing material that your target audience can utilize. It’s the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the hopes that someone will buy. You may have heard of... Read More