A web site is like a virtual sales force. It can deliver a message, sell a product, or encourage an action through interactivity and targeted messaging. Ultimately the purpose of a web site is to encourage the visitor to do something. Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
How your information is arranged in its design can have an impact on how your message is understood and reacted upon. Read More
Unfortunately, more often than not, one of the first things to go is the marketing budget. This can be a huge mistake. Read More
“The Long Tail of search defines the non-competitive, usually 3-5 word, keyphrases that site visitors use to find web sites.” Read More
What is a Domain Name? It’s the “address” of your Web site. For example WoodStreet.com. A more important question is… Who controls it??? You might be surprised to know how many businesses and organizations do not know the answer to this question. You may also be surprised to know that many don’t realize its importance…... Read More