Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

3 Comments on Article

  1. Great post. There’s no doubt you need to take mobile into consideration when planning an email marketing campaign. Also, given smartphone penetration is still around 35%, it may make sense to consider SMS, especially if the information is time-sensitive. Over 90% of SMS messages are ready within 15 minutes so it can be great for a last-minute call-to-action.

    1. Great point, SMS is really coming into play lately and seems to be a natural add-on to other mobile marketing efforts.

    2. Lots of talk at the Frederick New Media and Tech Conference today about SMS Marketing.

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