3 Responses to “5 Tips to Optimize Mobile Email Marketing
  • Great post. There’s no doubt you need to take mobile into consideration when planning an email marketing campaign. Also, given smartphone penetration is still around 35%, it may make sense to consider SMS, especially if the information is time-sensitive. Over 90% of SMS messages are ready within 15 minutes so it can be great for a last-minute call-to-action.

    • Great point, SMS is really coming into play lately and seems to be a natural add-on to other mobile marketing efforts.

    • Lots of talk at the Frederick New Media and Tech Conference today about SMS Marketing.

Comments are closed.