In our post, How to Think about Mobile Marketing, we mentioned some stats from a Smart Insights article. Our friends at Marketing Exchange sent us this infographic which, we think, illustrates the power of mobile perfectly.

For small businesses, retail shops, and real estate agents, the most striking part  of this infographic should be “Mobile’s Local Focal Point.” In any local marketing effort, mobile should always be a factor.

Mobile is what your target audience is using to find local information. Localization of the internet using mobile marketing, geolocation, and integrated social media marketing is only going to grow.

You can’t ignore this! Your competition (the successful ones at least) aren’t.

Ignoring Mobile Research

Click to enlarge

A version of this post originally appeared on the Myqrosites blog.

Jon-Mikel Bailey – Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web design to chambers of commerce, trade associations and colleges. He has a BFA in Photography from Frostburg State University and still shoots photos for Wood Street clients.