Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

What About Mobile – Webinar Video – Part Seven

What about Mobile – Part Seven – Mobile the Wrong Way and Mobile Marketing the Right Way

In the final installment of our series, we discuss examples of the right way and wrong way to use:

  • QR Codes
  • Mobile Apps
  • SMS (Text Message Marketing)
  • Geo-Location (FourSquare, Gowalla, etc)

And discuss this list of questions every marketer should ask themselves before starting a mobile marketing campaign…

  • What is the goal?
  • How will you reach the audience?
  • Is it easy for them?
  • Is it mobile-friendly from start to finish?
  • Is there VALUE for the audience?

Here are links to the other 6 parts in this series: