What about Mobile – Part Seven – Mobile the Wrong Way and Mobile Marketing the Right Way

In the final installment of our series, we discuss examples of the right way and wrong way to use:

  • QR Codes
  • Mobile Apps
  • SMS (Text Message Marketing)
  • Geo-Location (FourSquare, Gowalla, etc)

And discuss this list of questions every marketer should ask themselves before starting a mobile marketing campaign…

  • What is the goal?
  • How will you reach the audience?
  • Is it easy for them?
  • Is it mobile-friendly from start to finish?
  • Is there VALUE for the audience?

Here are links to the other 6 parts in this series:

Jon-Mikel Bailey - Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web design to chambers of commerce, trade associations and colleges. He has a BFA in Photography from Frostburg State University and still shoots photos for Wood Street clients.