What about Mobile – Part Six – Focus on Your Mobile Marketing Strategy, Not Tools

Marketing on mobile is not about technology, it’s about strategy. – #WhatAboutMobile

Marketing efforts need to be tool agnostic. In this segment we discuss how to focus on a mobile marketing strategy without getting distracted by the shiny objects:

  • Just because a tool exists (like QR Codes) does not mean you need to use it.
  • Think about the user and how they might use mobile technology to engage your brand.

Here are links to the other 6 parts in this series:

Jon-Mikel Bailey - Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web design to chambers of commerce, trade associations and colleges. He has a BFA in Photography from Frostburg State University and still shoots photos for Wood Street clients.