Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

What About Mobile – Webinar Video – Part Six

What about Mobile – Part Six – Focus on Your Mobile Marketing Strategy, Not Tools

Marketing on mobile is not about technology, it’s about strategy.
#WhatAboutMobile

Marketing efforts need to be tool agnostic. In this segment we discuss how to focus on a mobile marketing strategy without getting distracted by the shiny objects:

  • Just because a tool exists (like QR Codes) does not mean you need to use it.
  • Think about the user and how they might use mobile technology to engage your brand.

Here are links to the other 6 parts in this series:

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