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Annabelle Grace

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Objective

Annabelle Grace Collection approached Wood Street to design a website for the purpose of marketing a line of sandals for women. The client wanted her website to have feeling and joy, while also encouraging customers to do some shopping and share their stories.

Solution

Wood Street gathered images of all kinds of traditional scrap-booking materials, as well as textiles used to produce the Annabelle Grace sandals. These pieces were combined with warm, inviting colors and elegant typefaces. The next step was to outline the placement for web content and then to fill these spaces with elements to produce a digital scrapbook. The resulting design included a rotating call out area at the top, which gives the impression of a photograph placed against a paper backing. The sandal showcase rests directly below, giving immediate access to the product. The design also included templates for sub pages, a store and blog listings, which were created to be flexible for any length of content.

Project Tools

  • Adobe Photoshop
  • Adobe Dreamweaver
  • Adobe Fireworks
  • HTML/CSS
  • JavaScript