Builders National Cooperative

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Builders National Cooperative or BNC is a Mid-Atlantic area based home construction solutions provider. Their unique product allows builders to enjoy some of the cost savings and time efficiencies that regional and national homebuilders take advantage of.

Explaining the BNC process needed to happen in a highly visual way to avoid over-complicating the message. The website used an infographic style to walk the visitor through the unique BNC approach. To create an effective infographic and website for this type of service, we knew we needed a solid brand.

After working with the management team at BNC, Wood Street developed a strong but playful brand combining elements that subconsciously tell the BNC story. The new logo uses elements of construction design with a subtle target symbol to reinforce BNC’s ability to get their clients through every project on-time, and on target.

Project Tools

  • Adobe Illustrator