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Cetrom Marketing

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Objective

The cloud software company Cetrom approached Wood Street about creating a variety of print and marketing materials for its business. The pieces included stationery elements, pull-up banners, and magazine ads.

Solution

In the process of developing collateral and marketing materials for Cetrom, Wood Street devised an expansion of Cetrom’s limited branding by including a set of service icons, stock photography and illustration elements. These elements were able to be combined across multiple designs to the purpose of unifying Cetrom’s marketing scheme into a comprehensive whole. Magazine ads and pull-up banners used an info-graphic style to visually represent Cetrom’s services and qualities. Consistent type and color rules were applied across the board to reinforce Cetrom’s identity, resulting in an easily identifiable brand.

Project Tools

  • Adobe Photoshop
  • Adobe Illustrator