A cloud software company named Protech had been creating a series of eBooks, which were set up to be downloadable and easy to print or view online. For the latest of these eBooks, Wood Street was hired to update the look and feel and to bring a little more life into the presentation.
In studying the eBook’s theme of channels and connectivity, Wood Street arrived at a “line link” theme, in which colored lines would weave mechanically through the pages of the eBook to create an interconnected look and feel. Icons representing various topics within the eBook were standardized so that their meaning was reinforced wherever they appeared. Pairing these elements with photography and clean gridded copy produced a reading environment that effectively represented the company and the theme of the eBook.
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign